I launched Perfectly Undone because I found myself unable to relate to much of fashion and lifestyle examples I was seeing out there. I was looking for inspiration in fashion, beauty, health, and in general life and not finding what fit for me. 

Like most people, I was looking to social media to relate to others and find inspiration. I was struggling to find fashion and lifestyle trends that influenced me (ie. affordable and appropriate office wear or useful date-outfit suggestions). I was only finding perfect 20-something year olds, high-end fashion blogs, and women showing the momiform. While there is absolutely nothing wrong with any of that - I just didn’t feel connected to it. I needed a lifestyle platform for a single, career-minded woman. 


My clothes sometimes have wrinkles, I’m never tan, and my hair is usually out of place - but that’s real life! So if you found yourself looking at Perfectly Undone, hopefully you are inspired by something here and I hope you it makes you feel like you are not alone in this messy life.

And real quickly:

My name is Annie and I currently live in the very warm Phoenix, Arizona. I graduated from college with a degree in business marketing and I spent the last 15+ years building a career in commercial real estate. I’m 41, I have never been married, and I do not have any kiddos. This feels like a terribly written Bumble profile….